ANCHORS AWAY!
DISNEY JUNIOR’S MULTI-PLATFORM SUMMER PROGRAMMING EVENT SAILS WITH THE NO. 1 SERIES FOR BOYS 2-5, “JAKE AND THE NEVER LAND PIRATES,” BEGINNING MONDAY, JUNE 13
Kids and Parents Invited to Join in Treasure Hunt On-Air and Online at DisneyJunior.com, Submit Their Photos for a Chance to Be Seen
on Disney Junior
Disney Junior adds a new interactive feature to its kid and parent-focused programming with the multi-platform “Yo Ho, Let’s Go Summer!” event anchored by TV’s #1 series for Boys 2-5 and one of the top co-viewed shows with preschoolers and moms, “Jake and the Never Land Pirates.” The “Yo Ho, Let’s Go Summer!” programming event will take place across all Disney Junior digital platforms including Disney Junior On Demand, Mobile and iTunes.
(Editors please note: Images and clips are available at www.disneychannelmedianet.com. Registration required).
Beginning MONDAY, JUNE 13–FRIDAY, AUGUST 26, Jake and his pirate crew’s gold doubloons will appear throughout the Disney Junior programming block on Disney Channel. Kids and their parents are invited to go online at www.DisneyJunior.com/Summer, enter the number of gold doubloons they have seen throughout the week, and unlock weekly treasures including new episode previews, games and activities. Every Friday, beginning FRIDAY, JUNE 17 (9:00 a.m., ET/PT), Disney Junior will premiere a new episode of a favorite Disney Junior series on-air and online.
Parents can also download gold doubloons for their kids to decorate, then photograph their child with their doubloons and upload their photos to the site. Viewer images may be used on-air during the Disney Junior programming block.
Among the new episodes premiering every Friday, are Tori Spelling guest starring as the Pirate Princess on “Jake and the Never Land Pirates,” Friday, June 17;Martian Mickey drops by the Clubhouse on “Mickey Mouse Clubhouse,” Friday, June 24; environmental and healthy eating-themed episodes of “Handy Manny,” Friday, July 8 and Friday, August 5, respectively; and a new episode of “Jake and the Never Land Pirates,” which includes Jake and his crew discovering a mystery stone door that leads to a secret treasure, Friday, August 26.
Launch to date, Disney Junior is pacing at all time highs versus equivalent historic periods in Total Viewers (1.3 million), Kids 2-5 (451,000/2.7 rating), Boys 2-5 (248,000/2.9 rating) and Girls 2-5 (204,000/2.5 rating), posting double-digit percent increases over year-ago levels, far exceeding Nick Jr.’s growth during the same period. Launch to date, “Jake and the Never Land Pirates” is TV’s #1 series among Boys 2-5. The series is pacing as Disney Channel’s #1 preschool series of all time and is among the most co-viewed series among all Disney Junior and Nickelodeon preschool block series, with 49% of moms watching with their preschooler. Source: NTI, 2/14/11-4/24/11, US ratings, most current. Disney Junior: M-F, 4:00 a.m. – 2:00 p.m.; SS, 4: a.m. – 9:00 a.m. Program ranks based on program level data of regularly scheduled series with minimum 5 telecasts. % increases based on 000s.
The new Disney Junior programming block on Disney Channel reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s animated and live action series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior is available on basic cable in more than 99 million U.S. homes (via a daily block on Disney Channel) and to millions of other viewers on 25 Disney Junior channels (fka Playhouse Disney channels) and free-to-air broadcast partners around the world. It is also seen via subscription video-on-demand and a broadband website, DisneyJunior.com. In 2012 Disney Junior will add a basic cable and satellite channel in the U.S.
